CHEVAL is a multidisciplinary studio, interested in the intersection of utility and beauty.
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ABOUT
I started CHEVAL so that I could tend to my constant curiosity, and do something that brings me joy - to sit across from another person and explore an idea.
My focus is large-scale creative direction and the development of visual identity. I revel in the hunt for an idea and I am happiest when I am following a thread. I am interested in work that stays with us long after we have encountered it.
People often come to me feeling unsure of how to express their work visually, and I light up at this challenge. I think most of us actually do have a sense of who we are and what we want, we just haven’t yet found the right partner to help us navigate through the process.
VISUAL IDENTITY can be crafted thoughtfully, without bending to the whim of a trend or the traditional shape of an industry. It can stand alone in time - singular, elegant, a clear communication. Aligned creative direction evokes a particular emotional state, providing an experience of an idea that is felt rather than explained.
PROCESS
Each project begins with a series of conversations, bringing each of us a little closer to the other’s perspective. As we gather information - both practical and emotional, a vision begins to crystallize.
CHEVAL tends to these visions, nurturing ideas and conducting expansive research and analysis. This wide scope of knowledge lays the foundation for what we build - a unique and cohesive visual language for each project.
As our digital landscape expands exponentially, we are overwhelmed with more than we could ever perceive. This creates a flatness - we all have access to the same tools and we are beginning to all create the same things. My process is anchored in a constant conversation with the tactile world around me.
I think the antidote to this new aesthetic fatigue is to seek ideas that begin in the physical world, engage our senses and inspire our attention.
